This project draws inspiration from the iconic Lance Wyman logo system created for the Mexico 1968 Olympic Games. Using this visual language as a foundation, the project became an opportunity to expand my design practice into motion. Translating static identity into movement and narrative. 
This poster animation focuses on core animation principles, including timing and rhythm, easing, anticipation, and follow-through, and squash and stretch. These fundamentals guide the pacing and energy of the piece, ensuring that each motion feels intentional and expressive.