Hello! Hello! Hello! I’m William Rosales, a graphic designer based in Phoenix, Arizona. I was born and raised in Yuma, a border town that continues to shape my perspective as a Mexican American designer. My work often draws from cultural and regional influences, grounding each project in a sense of place and identity.

I focus on creating design that resonates with people and leaves a lasting impact. My process is rooted in research, curiosity, and a deep commitment to understanding the story behind each project. I approach design as a multidisciplinary practice, spanning motion design, visual identity, packaging, data visualization, and strategy.

I have experience working across tools, including Adobe Creative Suite, Figma, SketchUp, and WordPress. I enjoy collaborating and have worked as part of team Talyx, and were selected to redesign trailheads for Grand Canyon National Park.

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